Explore the concept of impressions in digital marketing, how they are counted, their importance in advertising strategies, and the complexities including impression fraud.
Delve into the world of viral marketing to understand how it works, its key benefits, and famous campaigns that rocked the digital world.
Delve into the nuances of Cost Per Mille (CPM), a crucial advertising pricing model, and discover its impact on digital marketing strategies. Learn how CPM compares with other metrics like CPC and CPA.
