Customer Value

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October 4, 2023 3 min read Definitions
Augmented Products: Enhancing Value Beyond the Basics
Marketing Business Strategies Product Management Augmented Product Marketing Strategy Customer Value Product Differentiation Brand Loyalty
Explore what an augmented product is, its significance in marketing, and how it enhances customer value and experience beyond the core and actual product aspects.
Read more about Augmented Products: Enhancing Value Beyond the Basics.
October 3, 2023 3 min read Definitions
RFM Analysis: Boosting Customer Retention and Value
Marketing Customer Relationship Management Business Analytics RFM Analysis Customer Retention Marketing Strategy Business Analytics Customer Value
Explore how RFM (Recency, Frequency, Monetary Value) analysis helps businesses identify valuable customers, enhance marketing strategies, and increase retention. Learn the significance of each metric in driving business growth.
Read more about RFM Analysis: Boosting Customer Retention and Value.

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