Customer Acquisition

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October 12, 2023 3 min read Definitions
Loss Leader Strategy in Modern Marketing
Business Strategy Marketing Retail Management Pricing Strategy Marketing Techniques Retail Marketing Sales Strategy Customer Acquisition
Explore how businesses use the loss leader strategy to lure customers and boost sales of more profitable products. Discover the pros, cons, and real-world applications.
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October 3, 2023 3 min read Definitions
Cold Calling: A Look at Unsolicited Sales Tactics
Sales Techniques Customer Engagement Regulatory Compliance Sales Strategies Cold Calling Marketing Customer Acquisition Financial Regulations
Unravel the art of cold calling, understanding its implications, regulations and techniques. Dive into this sales method's challenges and benefits.
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September 29, 2023 3 min read Definitions
Freemium: The Business Model that Mixes Free with Premium
Business Models Digital Marketing Strategic Management Freemium Business Strategy Pricing Strategy Digital Business Customer Acquisition
Learn about the freemium business model, which combines free basic services with premium advanced features, and discover its pros and cons in today's digital marketplace.
Read more about Freemium: The Business Model that Mixes Free with Premium.

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