Delve into what value-added products are and how businesses leverage them for competitive advantage, driving consumer interest and enhancing profitability.
Explore the concept of trademarks, their role in protecting intellectual property, differentiating products, and the legal implications of registered and unregistered trademarks.
Explore the definition of a brand, its functions, and its impact on business competitiveness, including key takeaways on trademarks and brand strategy.
