Marketing Strategy

  • 3 Posts
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November 30, 2023 2 min read Definitions
Marketing Cost Variance: Bridging the Budget Gap
Business Analysis Financial Management Marketing Strategy Marketing Budgeting Financial Analysis Cost Management Variance Analysis
Delve into the essentials of marketing cost variance and learn how to use it to navigate budget and actual marketing cost discrepancies effectively.
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October 10, 2023 3 min read Definitions
Cross-Selling: Enhancing Business Revenue through Strategic Product Recommendations
Marketing Strategy Sales Techniques Financial Services Cross-Selling Upselling Financial Advisory Marketing Sales
Explore what cross-selling is, why it matters in business strategies, the differences from upselling, and tips on becoming proficient at cross-selling practices.
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September 29, 2023 3 min read Definitions
Product Life Cycle: From Introduction to Decline
Business Management Marketing Strategy Product Development Product Life Cycle Marketing Business Strategy Product Management Market Analysis
Explore the stages of the product life cycle, from market introduction to eventual decline, and learn how businesses use this model to make crucial decisions.
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