Brand Management

4 Posts
1 Sections
1 Types

October 4, 2023 2 min read Definitions

Brands: Intangible Assets That Drive Business Value

Brand Management Accounting Finance Brands Intangible Assets Goodwill Financial Reporting Standards Business Strategy

Explore why brands are critical intangible assets in business, how they contribute to differentiation, and their complex accounting treatment.

October 4, 2023 3 min read Definitions

Trademarks: A Comprehensive Guide to Protecting Your Brand Identity

Intellectual Property Business Law Brand Management Trademark Brand Protection Intellectual Property Business Law Registration Process

Explore the definition, importance, and process of trademark registration to safeguard your business identity in the marketplace. Learn how trademarks function as a crucial asset for any business entity.

October 4, 2023 3 min read Definitions

Brand Equity: A Comprehensive Guide to Its Significance and Impact

Marketing Business Strategy Brand Management Brand Equity Marketing Strategy Consumer Perception Business Profitability Product Branding

Understand what brand equity is, its critical components, and its tangible effects on profitability and market presence. Learn how positive brand equity shapes consumer behavior and business success.

September 29, 2023 3 min read Definitions

Halo Effect in Consumer Psychology and Brand Management

Marketing Psychology Brand Management Consumer Behavior Halo Effect Brand Loyalty Consumer Psychology Marketing Strategy Brand Equity

Explore the concept of the halo effect, its impact on brand loyalty and market perception, and how companies leverage this psychological phenomenon to enhance brand equity.