Behavioral Finance

Home Bias in Investment Choices
Explore the concept of home bias, why investors prefer domestic equities, and the impact of this bias on portfolio diversification.
Joseph Effect in Financial Markets
Explore the Joseph Effect, a concept inspired by ancient prophecy and coined by Benoit Mandelbrot, that explains patterns of cyclical trends in financial markets.
Normative Economics: Understanding What Ought to Be in Economic Decisions
Dive into the realm of Normative Economics, where economic ideals meet prescriptive judgments to shape public policy and understand the concept's distinction from Positive Economics.
Endowment Effect: Behavioral Finance Insights
Explore the endowment effect, a cognitive bias in behavioral finance where individuals overvalue possessions. Learn its impacts and mechanisms in our detailed guide.
Bounded Rationality in Decision Making
Explore how bounded rationality affects decision making in economics and business, offering a realistic perspective on how individuals and organizations make choices in the absence of perfect information.
Overreaction in Financial Markets
Explore the concept of overreaction in financial markets, its implications on investments, and how it contrasts with the efficient markets hypothesis.
Expected Utility in Economic Decision-Making
Explore the concept of expected utility, its origin, significance in economic theory, and application in everyday decision-making under uncertainty.
Money Illusion: How It Skews Our Perception of Wealth
Explore the concept of money illusion in economics, which highlights how people perceive their wealth and income inaccurately due to constant monetary values failing to reflect inflation.
Moral Suasion: A Gentle Nudge or a Clandestine Shove?
Dive into the art of gentle persuasion known as moral suasion, widely used by central banks and leaders to steer markets and public sentiment without the force of law.
Outcome Bias in Decision Making: Impacts and Examples
Explore what outcome bias is, how it affects decision-making in finance, gambling, and business, and why it's crucial to consider the process over just outcomes.
Human Information Processing in Economics and Finance
Explore the intricacies of Human Information Processing (HIP) and its impact on decision-making in the financial sector. Learn how economic behaviors are influenced by cognitive processes.
House Money Effect in Investing Behavior
Explore the house money effect theory, a behavioral finance concept explaining why investors risk more with winnings. Learn its implications for your investment strategy.
Fear & Greed Index: Investor Sentiment Analysis
Explore how the Fear & Greed Index, developed by CNN Business, functions as a crucial tool in measuring the stock market sentiment and its impact on investment decisions.

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